BA/BS in Smart management

The programme introduces the principles of smart management, grounding students in finance, marketing, accounting, human-resource management and workplace safety before building toward applied business decision-making supported by digital tools. Core subjects include document-management systems, the application of smart technologies to management tasks, research methodology paired with data analysis, organisational behaviour, the culture of business relations, entrepreneurship in the digital field, and systematic quality management. Two specialisation tracks follow: digital marketing, built around digital-marketing tools, social-media marketing processes and neuro-marketing, and sustainable project management, covering creative approaches to project work, financial and quality management of projects, and environmentally conscious project management. Students learn to analyse a company's economic, legal and social environment, use smart technologies to interpret performance data, and apply quantitative and qualitative research methods to business problems. Three internships give graduates practical grounding to apply digital marketing tools or manage sustainability-focused projects within an organisation.