MA/MS in Media and Digital Publishing

General Description: Objective(s) of a study programme: Educate managerial level specialists for media publishing who can explore the phenomena of digital and traditional publishing, creatively apply knowledge of communication, law, management and marketing in modern publishing industry, organize and manage various processes of media publishing with regard to the new reading contents and forms, which would satisfy the needs of the users with both digital and analogue mind-sets and behaviour. Learning outcomes: • Will have theoretical and applied book science, media research, intellectual property law, management and markentin knowledge concerning publishing processes. • Will be able to analyse publishing from the historical development perspective, revieal the change of media expression ant crucial periods in communication and information technology development • Will be able critically assess, interpret and apply in practical work theories and research metnods of communication (book science and media research) • Will be able independently conduct publishing research, assess multimedia and user studies sources, select research methods, and present the results to professional audiences • Will be able to organize the processes of editorial work, design and production of media, apply traditional and digital publishing business models and create new media products • Will be able to assess the innovation in societal communication, select channels and means of marketing and distribution of digital and printed media effective in the networked society, make research of a changing market. • Will be able to plan, organize and monitor the activity of a public or private media institution, to plan its strategy • Will be able to use modern information and communication technologies in organization of digital publishing processes and while researching them • Will be able to use the internet marketing methods and instruments in effective dissemination of digital publishing products on the market • Will be able to effectively communicate orally and in written form with specialized and non-specialized audiences and work productively in multicultural environments • Will be able to motivate the team members to reach common goals, take the initiative, lead the team, take responsibility for the results of the conducted tasks • Will be able to analyze cultural and business phenomena and present grounded conclusions • Will be able to generate ideas, suggest new, original, non-traditional problem solutions, argue their opinions • Will be able to learn independently, formulate goals for selected tasks and find necessary resources as well as suitable methods • Will be able to conduct research and practical tasks, creatively use the knowledge and skills acquired in the process of studies Activities of teaching and learning: Problem-oriented lecturing, participatory lecture, active learning methods – group discussions, perparation and presentation of papers, independent writing of analytical texts, presentations. Methods of assessment of learning achievements: Examination, the essay writing, project, case study, research work, presentation, report, defense of a research work. Assessment grades: 1 (unacceptable) to 10 (excellent) Framework: Study subjects (modules), practical training: Obligatory: Media expression and culture, Media research methods, Digital technologies in publishing, Publishing management, Intellectual property law, Quality of digital and printed media, Media marketing, Mass media publishing in the networked society, Research work, Media project, Master‘s thesis. Optional: Discourse of Audiovisual and Network Media, Management of editorial processes, Video Game Design and Development, Strategic planning, Market research. Specialisations: None Optional courses: In the second term a student can select one of two electives (Discourse of Audiovisual and Network Media, Management of editorial processes), in the third term a student can select one of three electives (Video Game Design and Development, Strategic planning, Market research). Distinctive features of a study programme: The study programme is the only one in Lithuania, the VU and other Lithuanian HEIs do not have similar study programmes. The programme seeks to educate managerial level specialists for media publishing who can explore the phenomena of digital and traditional publishing, creatively apply knowledge of communication, law, management and marketing in modern publishing industry, organize and manage various processes of media publishing with regard to the new reading contents and forms, which would satisfy the needs of the users with both digital and analogue mind-sets and behaviour. Access to professional activity or further study: Access to professional activity: After graduation the students can work as managers in digital and traditional publishing companies, media and mass media institutions, seek career in other areas, which need digital and print media publishing knowledge and skills, capability of communicating, working in team, understanding information technologies or managing projects. Access to further study: Doctoral studies in the field of Communications and Information Sciences.