MA/MS in Art management

This master's programme trains art-management specialists to use management and marketing theory and social-research methods on the environment, inner workings and operating problems of art organisations, and to run projects that bridge art and business for a mixed society. Compulsory subjects cover strategic management in art bodies, contemporary art and society, the creative industries, and strategic art marketing, with options such as managing art innovation projects, art law, intercultural-communication technology, audience development and visual semiotics, taught jointly by researchers and arts professionals. Learning outcomes include using art theory to read art objects, applying marketing methods to distribute them and interpret audience data, tracking how the idea of art and its industries shift alongside global society, and shaping the operations and strategy of an art organisation to fit present-day needs. Students also learn to frame a problem in art management, pick suitable material and methods, and carry out original research, often reflected in a thesis built from a project of their own; graduates are described as prepared to head an art body, work as a marketing expert or event organiser, or broker between artists and business.