Breda University of Applied Sciences

In this English-taught programme, you will dive into the world of media, marketing and technology. You will learn how to use media effectively – from radio, television and magazines to online platforms, virtual reality, events, outdoor advertising, online and database marketing. Questions such as ‘How do you develop impactful media campaigns?’ and ‘What does technological innovation mean for media consumption?’ are central to the programme. Choose Creative Business and take the first step towards a future in the creative industry!

Virtual assistants such as Siri, the Netflix home screen, and the control of self-driving cars are all made possible by using big data and artificial intelligence. Fascinated by new technology? Then this is your study programme!

Artificial intelligence (AI) is radically changing our way of life and our well-being. Examples? The application of AI results in better diagnoses and treatments in healthcare, adapted homes for the elderly, smarter energy networks and sustainable food production. With this Artificial Intelligence study programme you will soon play a role in all this.

Bring your ideas to life with Creative Media and Game Technologies. Discover the latest tools and technologies, learn from the best, and help shape the future of games.

Choose your specialisation: Programming, Visual Arts or Design & Production. Work together in a real studio environment with students from all disciplines – just like in the game industry.

From day one, you will build up an impressive portfolio that opens doors to top studios such as Guerrilla, Ubisoft, and Ghost VFX.

Do you see yourself working as a manager or entrepreneur in the leisure sector? Do you want to give people experiences that enrich their lives? In the Leisure & Events Management programme, you will learn how to create memorable experiences.

Quality of life is becoming increasingly important in the way people spend their leisure time. You will learn how to put this to use. After graduating, you will be able to create and organise meaningful and successful leisure products. You will gain a lot of practical experience and start building your network right away.

You can also attend the Leisure & Events Management programme in Dutch.

Will you help use robots in electric car manufacturing? Do you want to use data and AI to optimise the supply of smartphones? Do you devise solutions to safe visitor flows at airports and events? Planning, organising and smart use of data and technology are all part of this.

In the Logistics Engineering programme, you will get to work on these questions. You will learn how to use IT and data to ensure that people, goods, and services arrive at the right place quickly, safely, and sustainably. Are you enthusiastic about technology and innovations, and do you want to make an impact in the Netherlands or worldwide? Then Logistics Engineering may be for you.

You may not always realise it, but logistics also plays a role in your life. Just think of ordering your new sneakers, organising a safe and enjoyable festival, or scheduling your hospital appointment. How do you organise this quickly, sustainably and profitably? This requires innovative solutions and international cooperation. Learn how in the Logistics Management programme!

The focus in logistics management is on business economics and cooperation with customers and suppliers. You learn about entrepreneurship, change management, and applying innovations in the logistics chain. Are you a smart organiser and do you want to make an impact globally? Then Logistics Management may be for you.

Are you an advocate for a liveable and sustainable living environment? Do you think that cities should be designed differently? With this programme, you can shape your own future!

Our society is continuously changing, and the challenge is to optimally organise our cities and infrastructure. You will learn to (re)develop urban and regional areas, create sustainable and innovative traffic and transport systems, and translate plans into spatial designs. You will explore spatial development from the perspective of urban planning, design and mobility.

Are you interested in the dynamic world of leisure? Leisure is all around us, from neighbourhood parties to music festivals, from amateur sports to urban development projects around stadiums, and from art to gaming and esports. Do you want to know how to predict how people will spend their leisure time? Then maybe this unique programme is just your thing.

In this only academic bachelor's programme in the Netherlands, you will work on the story behind leisure. You will learn how companies can use social media more effectively to attract people. You will also learn which business models are needed in this complex and dynamic leisure sector. You will ensure that people can enjoy their leisure time to the fullest. The programme is a collaboration with Tilburg University.

Are you a go-getter, an organisational talent and do you know how to inspire people? The Facility Management programme will teach you how to create modern, safe and sustainable workplaces. You will work on challenging projects and have the opportunity to gain international experience. In this programme, you will learn all about the ever-innovative facilities sector.

After graduating, you can work in various sectors as a facility manager. In this position, you ensure that people in a company can collaborate effectively and efficiently while staying happy and healthy. In doing so, you will play a crucial role in the success of any organisation.

While studying at our Hotel Management School, you will learn all about the vibrant hospitality industry. You will learn to tackle hotel industry challenges from different perspectives, such as sustainable solutions and ongoing digitalisation. You will work on projects for hotel chains and have plenty of opportunities to gain experience abroad. After graduating from this English-taught programme, you will be ready for an international career in hospitality

Will you become a change maker who is committed to meaningful change in tourism worldwide? In the Tourism Management programme, you will work on future-proof tourism solutions, combining sustainability, experience design and technology.

You will learn how to make a positive impact: from designing and promoting responsible travel concepts to involving residents and visitors in the development of a destination. You will also consider sustainable mobility and combine hospitality and cultural experiences to exceed travellers' expectations. Do you want to make a difference in the world of travel and tourism? During your studies, you will work on real projects in which you will research, develop and experience what tourism means, now and for the future.

Whether you have just graduated in media or already have experience in the field, the Master Media Innovation is the logical next step in your professional development.

This full-time master's programme is all about inventing and developing innovative, future-proof concepts within digital and interactive media. You will work on current challenges, investigate emerging technologie, and learn to translate media insights into powerful, market-ready solutions.

This programme has been developed in close collaboration with leading partners such as Samsung, KLM, Banijay Productions, and other innovative players in the field. Thanks to these close ties with the industry, we combine academic depth with real-world experience. This way, you learn to spot opportunities, develop creative concepts, and deliver impactful media solutions – ready to help shape the media landscape of tomorrow.

Do you want to explore how to shape the future of tourism destinations in a responsible, resilient and sustainable way? And would you like to study at four locations around the world? Then the Master Tourism Destination Management is perfect for you!

This programme will equip you as a young professional with the skills and competencies to tackle complex challenges and opportunities that tourism destinations are facing. You will become familiar with the different perspectives of a range of stakeholders, such as tourists, locals, businesses, governments and NGOs. You will also apply your learning in practice and conduct field research at four different locations around the world, experiencing the diversity and cross-cultural dynamics of tourism firsthand.

The international Master (MSc) in Supply Chain Management prepares you to become a future-ready leader in a rapidly evolving industry. Ready to make an impact and help transition supply chains towards the future?

You’ll gain in-depth knowledge of the entire supply chain and develop essential analytical, strategic, and leadership skills. This programme prepares you to become a pivotal asset in the transition towards more sustainable, data-driven and resilient supply chains. Thanks to strong collaboration with industry partners and an international team of experienced lecturers, the curriculum remains cutting-edge and highly relevant. Choose innovation and shape the supply chains of tomorrow!

Organisations and societies are currently undergoing rapid change – think of sustainability, shifting role patterns, ethical issues, inclusivity and digitisation. These changes present complex challenges that cannot be solved with linear solutions, underscoring the need for innovation.

The Executive MBA Imagineering equips you and your organisation with effective strategies to successfully initiate and navigate these innovations and transitions. Through a unique blend of co-creation and design research, the programme teaches you to look at complex challenges from a fresh perspective. You will also develop the skills to drive innovation by inspiring and motivating others while embracing the distinctive ‘imagineering’ mindset.

How do you ensure that a tourist city remains liveable? Learn how tourism and leisure activities can be successfully combined with visitor flows and sustainable approaches to urban development. Is our one-year master's specialisation, Urban Tourism and Mobility, your next step?

Develop the skills and competencies needed to tackle the complex challenges and opportunities of urban tourism. You will learn how to approach and solve problems from different angles.

You will become familiar with various perspectives from different stakeholders, such as tourists, locals, businesses, governments and NGOs. You will also apply your learning in practice and conduct field research at three European cities. Start engaging and collaborating with stakeholders from tourism and beyond to enhance the quality of urban spaces and address their mobility challenges!

People have more and more leisure pursuits to choose from. As our leisure time is becoming increasingly complex, we need graduates who understand what is going on in the leisure and tourism industry. Do you want to explore what is happening in the sector?

In this academic master's programme, you will learn to look at leisure and tourism from different scientific disciplines. It focuses on the research themes of Experience & Storytelling and Placemaking & Events. Do you have a (academic) bachelor's degree or a pre-master's degree? Then the Master of Science Leisure and Tourism Studies might be the perfect programme for you!

Are you already working in the games industry, for example as a game artist, designer or developer, and would you like to delve deeper into the world of game technology? Then our one-year master's programme in Game Technology is exactly what you are looking for. In this master's programme, you will dive deep into a subject of your choice. You will work on your own research project that contributes to the future of digital game technology. Your ideas take centre stage.

Before you start, you will write a project proposal outlining your research question and approach. Of course, you will not do this alone. You will receive support through a clear template and guidance from an experienced mentor who will help you shape your idea into a solid, relevant and feasible research project.

Are you a media professional ready to take the next step in your career? The Executive Master Media Innovation is designed for ambitious professionals who want to lead change in the dynamic world of digital and interactive media.

Fully online and developed in close collaboration with our industry partners, this master’s programme lets you study from anywhere in the world—without pressing pause on your professional life. You will learn how to turn emerging trends, technologies and real-world challenges into innovative, future-ready media concepts. From identifying market opportunities to designing meaningful products, this programme equips you to shape the media landscape of tomorrow.

Do you work in the events sector? Are you ready for the next step? Then the Master Strategic Events Management might be for you. In this master's degree, you will learn how to use events to create impact and add value.

You will start working with Strategic Value Creation, gaining insights on how to create meaningful experiences based on personal and appealing concepts and how to use events as a strategic tool.

It is a two-year part-time master's programme, in which you combine your work in the events industry with one day of study at our Breda campus, alongside independent study. During the programme, you will work on assignments that are mostly applied within your own work. This way, you can immediately apply your new knowledge within your company.

Duurzame trends en innovaties in verblijfsaccommodaties groeien snel, waardoor er behoefte is aan ondernemende professionals. Deze master specialisatie van de Master Tourism Destination Management, met focus op sustainable outdoor hospitality management, bereidt je voor op een toekomst als ondernemer of manager in de outdoor hospitality industrie.

Het managen van outdoor hospitality bedrijven is complex en moet verduurzamen. Je leert theorie over duurzaam management van outdoor hospitality en gaat aan de slag in de bedrijven. Je studeert in Breda, Girona (Spanje) en Rijeka (Kroatië) en je ontvangt masterdiploma's van elk van de drie deelnemende universiteiten in dit Europese samenwerkingsverband.

Organisations and societies are currently undergoing rapid change – think of sustainability, shifting role patterns, ethical issues, inclusivity and digitisation. These changes present complex challenges that cannot be solved with linear solutions, underscoring the need for innovation.

The MBA Imagineering equips you and your organisation with effective strategies to successfully initiate and navigate these innovations and transitions. Through a unique blend of co-creation and design research, the programme teaches you to look at complex challenges from a fresh perspective. You will also develop the skills to drive innovation by inspiring and motivating others while embracing the distinctive ‘imagineering’ mindset.