Wittenborg University

In today’s fast-paced business world, effective human resource management is key to organisational success. Wittenborg’s Bachelor of Business Administration (BBA) in Human Resources Management equips students with the skills to manage workforce dynamics in global and multicultural settings.

This English-taught programme blends core business education with specialised HR training, covering talent acquisition, employee development, performance management, and workplace relations. Students explore topics such as organisational behaviour, employment law, ethics, strategic HR planning, and international HR practices.

Through workshops, case studies, and internships, students gain hands-on experience and practical skills to tackle real HR challenges. The programme fosters strong communication abilities and leadership qualities essential for driving HR initiatives that align with business goals.

Ideal for those passionate about people and organisational development, Wittenborg’s BBA in HRM prepares graduates for impactful careers in human resources across diverse industries.

Launch your digital business career!

The Entrepreneurial Business Administration (EBA) pathway of the BBA degree, with a specialisation in Entrepreneurship & Digital Marketing, is designed for students eager to start their own companies in the fast-evolving world of digitalisation, marketing, and sales.

This hands-on, project-driven programme includes modules like Marketing Technologies & Automation, Digital Consumer Behaviour, Digital Marketing Strategy, and Social Media Marketing. You’ll gain practical experience through business start-ups, internships, and a graduation assignment focused on entrepreneurial digital marketing.

Ideal for ambitious, creative thinkers with strong communication skills and an international mindset, the programme equips you with the tools to adapt, innovate, and thrive. Whether you're launching a startup or leading digital transformation, you'll be prepared to navigate challenges and seize opportunities.

Join a community of future entrepreneurs and build the skills to shape your own success story.

BBA with specialisation in Financial Services Management looks at the different branches of banking: - Insurance, Financial Advice, Investment. Students learn about mortgages, loans, insurance, pensions, investments and the stock market. Financial systems and regulations imposed by different countries are illustrated, analysed and compared.

Core aims: Through combining theoretical perspectives with case studies from practice, the programme aims to allow students to develop critical and contextualised understanding of the issues, problems and solutions faced by and offered to financial services institutions worldwide. Students will learn to understand the context of financial services within a wider economic context, also from the perspective of developing countries.

Do you dream of starting your own business?

The Entrepreneurial Business Administration (EBA) pathway of the BBA degree, with a specialisation in Entrepreneurship & Small Business, is designed for students who are ready to turn ideas into action.

This dynamic and challenging programme is packed with real-world business and entrepreneurship projects. It’s ideal for ambitious, creative, and internationally minded students who want to launch and manage their own ventures. You’ll gain the tools, mindset, and support needed to succeed in the fast-paced world of entrepreneurship.

We’re looking for students with strong communication skills, an optimistic outlook, and a drive to innovate. Whether you're a conceptual thinker, a networker, or a visionary, this programme will help you develop the skills to thrive.

Graduates of the EBA pathway are better equipped to adapt to change, avoid common pitfalls, and recover from setbacks—key traits of successful entrepreneurs.

Are you ready to launch your own business in the digital age? The Entrepreneurial Business Administration (EBA) pathway with a specialisation in Entrepreneurship & FinTech is designed for ambitious students who dream of starting companies in digitalisation, marketing, and sales. This hands-on programme is packed with real-world business projects and entrepreneurial challenges.

You’ll explore cutting-edge topics like Financial Technology, Big Data, E-Payments & Cryptocurrency, and FinTech Risk Management. In your final year, you’ll apply your skills through work experience, start-up projects, and a graduation assignment focused on innovative financial solutions.

This programme is ideal for creative, internationally-minded students with strong communication skills and a passion for entrepreneurship. You’ll gain the tools to adapt, thrive, and lead in a fast-changing business world—maximising success and resilience, even when facing setbacks.

Event management is a growing and dynamic profession that allows you to mastermind everything from a small business conference to a major music festival. A degree in Business Administration specialised in Event Management will introduce you to this exciting industry.

At Wittenborg all Bachelor of Business Administration students majoring in Hospitality complete a series of broad business modules to complement their chosen specialisations. Those who follow the Event Management pathway are schooled in the academic study of event management and the practical development of management skills.

Although event studies is a relatively young academic subject, the HBA-programme in Event Management at Wittenborg is informed by ongoing research to ensure that the content of the course reflects contemporary issues and debates in the events industry. This includes questions such as how technology continues to impact the industry. Teaching is underpinned by our academic team’s expertise and first-hand experience of the sector.

Students who choose the Marketing Communication & Information pathway of the BBA degree, and the specialisation in Digital & Social Media are often interested in the web based technology and social media strategies of an organisation, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.

All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Digital & Social Media are introduced to the aspects of social media, platforms and data analysis that will affect the success of marketing and information strategies of the company or organisation.

Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

Students who choose this pathway are introduced to the aspects of companies and and organisations that affect the success of the organisation.
Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Bachelor of Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Students who choose the Marketing Communication & Information pathway of the BBA degree, and the specialisation in Business Analytics are often interested in the technology and information strategies, especially in the field of digitalisation, marketing & sales, that supports companies and organisations. It is a challenging programme and fully packed with business, marketing and information data projects.

All Bachelor of Business Administration students complete a series of broad marketing and information management modules, alongside modules in finance and organisation management. Those students who choose the pathway MCI with the specialisation in Business Analytics are introduced to the aspects of technology and data analysis that will affect the success of marketing and information strategies of the company or organisation.

Marketing Communication & Information (MCI) comprises a combination of business marketing strategies, branding and the way that businesses and organisations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organisation communicates its messages, both internally and externally.

The Bachelors of Business Administration (BBA) with the pathway in Economics & Management is the broadest of the selection of IBA (International Business Administration) specialisations, enabling students to understand management from an international and organisational, economy-based perspective.

Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the programme Economics & Management the broadest business degree offered by Wittenborg. Economics concerns the conduct of business within the local, social and political environment, looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.

Business Administration covers all organisations and all professional fields. The exciting world of property development and real estate management requires business administration qualities both of entrepreneurship and organisation and project management.

Students who choose the BBA Specialisation in Real Estate Management, as part of the BBA pathway International Business Administration, learn about portfolio management of property, also valuations, with buying and selling procedures operating in various countries. You will study the exciting world of real estate as an investment, examine the relationship between property, insurance and tax, then understand the complex system of loans and mortgages, which are involved in the highly profitable industry surrounding the development, buying and selling of property.

A detailed knowledge of the real estate world enables business administrators to fulfil their specialist functions within those organisations and companies involved in buying and selling property or locations for industrial purposes or investment. These specialists are also trained to operate independently as property consultants and advisors, real estate being one of the major growth areas in which individual entrepreneurs are becoming highly successful today.

At Wittenborg University of Applied Sciences, students in the BBA Hospitality Business Administration pathway gain a strong foundation in business while specialising in Hospitality Management. This programme blends academic study with hands-on learning, preparing you for leadership roles in the fast-paced world of hospitality and tourism. You’ll explore the management of hotels, resorts, event venues, and food service companies, while developing key skills in operations, customer experience, and team leadership. With global tourism and business travel on the rise, demand for qualified hospitality managers is growing across sectors. Whether you aim to manage a luxury hotel, coordinate events for international clients, or lead a hospitality team in healthcare or education, this programme equips you with the tools to succeed. You’ll also be prepared to start your own business, bringing innovation to one of the world’s most dynamic industries.

Our BBA in Sport Business Management is for students who are passionate about sport and want to gain management and leadership skills in this expanding and exciting industry.

Your study will focus on business principles in the field of sport, an area that is growing in its importance and impact nationally and globally. The sports industry employs hundreds of thousands of people worldwide, providing graduate career opportunities in a wide range of sports-related businesses and organisations.

Combining practical experience with academic study will help fully equip you with a broad understanding of the international and commercial aspects of the sport business industry. You will gain the business management and leadership skills that employers have told us they are looking for in our students.

Wittenborg’s BBA in Artificial Intelligence & Cyber Security prepares students to meet the challenges of today’s digital business world. This specialisation blends core business education with cutting-edge tech knowledge, focusing on how AI and cybersecurity shape modern organisations. Students explore AI algorithms, machine learning, and data analytics to drive innovation and strategic decision-making. At the same time, they learn to design secure digital infrastructures, implement preventive measures, and conduct risk assessments to protect sensitive data. The programme combines theory with hands-on experience, ensuring graduates are ready to lead in areas where AI insights and cybersecurity excellence are essential. Join Wittenborg and become a future-ready professional at the intersection of business, technology, and security.

Internationally oriented, this BBA programme majoring in Tourism Management brings together the academic study of tourism and the practical development of management skills to give you a balanced start to your career. It is an academic course with strong vocational relevance. The programme is informed by ongoing research and review from our academic team, to ensure that the content of the course reflects contemporary issues and debates in the tourism industry. Teaching is underpinned by expertise and in many cases first-hand experience of the industry. The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field, which will improve your employment prospects following graduation.

This IBA specialisation is suited to those students who are intending to work in the field of cross-boarder transactions, trade and transportation.
Many Bachelor of International Business Administration students are motivated by the opportunities of doing trade between their own country and countries in Europe or Asia and this IBA specialisation is suited to those students who are intending to work in the field of crois boarder transactions, trade and transportation.

Logistics and International Trade involves purchasing, materials management, inventory control, warehousing, transport and distribution. Logistics supports effective and efficient supply chain management by integrating the flow of materials and goods from the initial purchase of raw materials through to final delivery of a product to customers. Logistics and international trade students will be introduced to the supply chain, both in theory and in practice.

Today, supply chain management is also concerned with the management of the return of goods or packaging to manufacturers as part of global awareness of the environment and conservation. This is known as reverse logistics and it is becoming increasingly relevant to business.

Students following the MCI Pathway of the Bachelor of Business Administration (BBA) programme, specialised in Information Management, will learn about the area of international business and management that is vital to the successful operation of companies and organisations around the world - the organisation and management of company and government information. Information Managers are the key to success in many companies.

The world of company and organisation management is becoming increasingly reliant on the optimal and structured use of information technology, and the management of information. Business administrators need to understand and use technology that gathers and provides information within a local, national and global environment, and industry requires managers who are able to distil and recognise patterns in that information, and who can apply those analyses to achieve business objectives.

If the world of technology, information, internet, and cutting-edge IT solutions appeals to you, and you want to excel by using your skills of management, leadership and decision making, then the programme Business Administration in Information Management is your field!

Business Administration covers all organisations and all professional fields. The exciting world of Facility & Property Management requires business administration qualities both of entrepreneurship and organisation and project management.

Students who choose the BBA specialisation in Facility & Property Management, as part of the BBA Pathway IBA, learn about portfolio management of property, also valuations, with buying and selling procedures operating in various countries. You will study the exciting world of real estate as an investment, examine the relationship between property, insurance and tax, then understand the complex system of loans and mortgages, which are involved in the highly profitable industry surrounding the development, buying and selling of property.

A detailed knowledge of the real estate world enables business administrators to fulfil their specialist functions within those organisations and companies involved in buying and selling property or locations for industrial purposes or investment. These specialists are also trained to operate independently as property consultants and advisors, real estate being one of the major growth areas in which individual entrepreneurs are becoming highly successful today.

Wittenborg’s MBM (MSc) in Data Analytics is designed for professionals eager to harness data to drive strategy and innovation. The programme blends business management with advanced analytical techniques, preparing students to lead in data-driven environments.

Taught entirely in English, it attracts a diverse international cohort. The curriculum covers big data technologies, predictive analytics, machine learning, and statistical methods, alongside business strategy, leadership, and decision-making.

Students gain hands-on experience through lectures, case studies, and projects, developing both analytical and strategic thinking skills. Graduates are equipped to take on roles in finance, marketing, consulting, and tech, where they lead data-driven projects and support decision-making.

Applicants with backgrounds in business, mathematics, computer science, engineering, or related fields are encouraged to apply. Join Wittenborg to become a leader in data analytics and shape the future with data-driven insights.

Wittenborg’s MBM (MSc) in Digital Transformation is designed for professionals eager to lead digital change across industries. The programme blends business management with cutting-edge digital technologies, preparing students to drive innovation and strategic growth.

Taught entirely in English, it attracts a diverse international cohort. The curriculum covers data analytics, AI, blockchain, IoT, and the strategic aspects of digital leadership, including managing change and redesigning business processes.

Students gain hands-on experience through lectures, case studies, and projects, developing both technological fluency and leadership skills. Graduates are equipped for roles such as digital transformation consultants, chief digital officers, and strategy directors, ready to align technology with business goals.

Applicants with backgrounds in business, IT, or related fields are encouraged to apply. Join Wittenborg to become a leader in digital transformation and shape the future of business in the digital age.

Advance Your Career in Health & Social Care Management

Looking to step into a leadership role in the health or social care sector? The MBA in Health & Social Care at Wittenborg University of Applied Sciences in Apeldoorn is designed for professionals and graduates ready to move into management.

This international MBA specialisation combines core business modules with a focus on healthcare leadership, strategic decision-making, and the unique challenges facing care organisations globally. Whether you're currently working in health or social care, or transitioning from another field, this programme equips you with the skills to lead and innovate.

Taught by an international team of experts, the MBA welcomes students from all academic and professional backgrounds. No prior business education is required—our first semester prepares you with the essentials to succeed.

Join full-time or part-time, and become part of a diverse, global learning community. Develop your strategic thinking, enhance your financial insight, and prepare to shape the future of healthcare.

The MBA degree with a pathway in Smart Industry is specially designed by WUAS to train future business administrators to understand the implications of exponential technologies such as artificial intelligence, advanced robotics and cognitive automation, advanced analytics, and the Industry Internet of Things (IIoT). This program will guide students through the process of critical analysis, planning and implementation of innovative digital businesses and operation strategies from a practical business point of view.

Ready to lead, innovate, or launch your own venture?

The MBA in Entrepreneurship & Innovation is designed for ambitious, globally-minded professionals eager to accelerate their careers in management, drive strategic change, or start something new. Whether you're aiming to become a business leader, an entrepreneur, or an intrapreneur within a growing company, this pathway equips you with the tools to make bold moves.

Led by an international team of experienced lecturers and industry experts, the programme blends core MBA fundamentals with specialized modules in entrepreneurship, strategy, and innovation. It’s ideal for professionals stepping into leadership roles or graduates with work experience who aspire to manage new or existing businesses.

This MBA empowers you to transform ideas into action, lead innovation, and shape the future of business—whether you're building your own startup or driving change from within.

This exciting MSc, Master of Business Management, specialised in Tourism & Travel challenges students to study at a high academic standard, combining case studies and research.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

On a global scale the World Tourism Organisation (UNWTO) forecasts an increase in the number of international arrivals in the region of 1.6 billion by the year 2020. As such the industry needs people who understand the significance, complexity and dynamics of a diverse evolving, developing and growing sector.

The MBA with the pathway in Data Analytics is one of the specialisations in our Master of Business Administration programme offered at Wittenborg University of Applied Sciences to full-time and part time students, with a 'tech' background, from the Netherlands and around the world.

Students will develop expertise in business and the administration and management of data analytics so that you can work with big data and combine data science with business management. The industry is always evolving, so alongside our international team of lecturers, we partner with industry experts to ensure that the content of the programme meets the needs of today’s dynamic and competitive business environment.

We welcome students from science or tech academic backgrounds with a minimum of 3-years' professional work experience to apply for this programme. Having a background in business or management is not a prerequisite for admission. The programme is modular in nature, with the first semester designed to equip you with the foundations in management, supplying the tools you require to specialise further in the MBA in Data Analytics programme.

This exciting MSc, Master of Business Management, specialised in Events Industry, challenges students to study at a high academic standard, combining case studies and research. However the degree program.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

Step into the world of strategic financial leadership with Wittenborg’s MBA in Finance. Whether you're aiming to elevate your current career or pivot into a management role in the finance sector, this programme is designed to help you make that leap.

Offered full-time and part-time in the Netherlands to students from around the globe, the MBA in Finance is part of Wittenborg University of Applied Sciences’ international MBA programme. It combines core business fundamentals with specialised modules in international finance, investment, and corporate finance—equipping you with the tools to make impactful financial decisions in any organisation.

Taught by an international team of academic and industry experts, this MBA is ideal for professionals with experience or graduates ready to grow into leadership roles. You don’t need a background in business—our first semester prepares you with the essentials to succeed.

Join a diverse, global classroom and develop the strategic mindset and financial expertise to shape the future of business.

Step into the future of business with Wittenborg’s MBA in Digital Transformation—where tech meets leadership. As industries evolve through digital disruption, companies need professionals who can turn cutting-edge technologies into smart business solutions. This MBA specialisation empowers you to become a digital transformer, mastering tools like IoT, hyper-connectivity, and virtual reality to drive innovation and change. Whether full-time or part-time, students with a tech background from the Netherlands and beyond are welcomed—no prior business degree required. With at least three years of professional experience, you’ll start with a strong foundation in management before diving into the world of digital transformation. This programme prepares you to lead in a connected, fast-moving economy, where digital-savvy managers are shaping the future of industries and creating new value chains.

Wittenborg’s MBM (MSc) in Health & Social Care is designed for professionals aiming to lead and innovate in healthcare and social services. The programme combines business management education with deep insights into health and social care systems, preparing students to tackle challenges like regulatory changes, service delivery innovation, and tech integration.

Delivered in English, the programme attracts a diverse international cohort. The curriculum covers strategic management, policy analysis, healthcare economics, leadership, and ethical decision-making. Students gain critical skills in strategic thinking, problem-solving, and managing complex organisations through lectures, case studies, and project-based learning.

Graduates are equipped for roles such as health service managers, policy analysts, care coordinators, and consultants in public, private, and non-profit sectors. Applicants from health, social care, public administration, or related fields are welcome to join and make a meaningful impact in the future of health and social services.

This exciting MSc, Master of Business Management, specialised in Hospitality Management, challenges students to study at a high academic standard, combining case studies and research. However the degree programme also has a real practical approach in its design - through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration. The master's specialisation in Hospitality Management specifically looks at Critical Perspectives in Hospitality, Operational Excellence strategies in Hospitality, and International Hospitality Development.

Advance Your Career in Education with an MBA

Are you an experienced education professional ready to take the next step in your career? The MBA in Education Management is designed for ambitious individuals working in primary, secondary, or tertiary education who want to strengthen their leadership and strategic management skills.

This specialized MBA pathway equips you with the tools to lead teams, manage processes, and drive innovation in both public and private education sectors. With a focus on real-world application, the programme is tailored for education administrators with at least two years of experience in managing people or operations.

Whether you're looking to move into senior leadership or enhance your impact in your current role, this MBA offers the knowledge, network, and credentials to help you succeed.

Wittenborg’s MBA in Nursing is designed for healthcare professionals aiming to lead and innovate in clinical and management settings. This unique programme combines core business education with specialised nursing knowledge, preparing students to improve patient care and healthcare operations. Delivered entirely in English, the MBA welcomes full-time and part-time students from around the world, creating a diverse learning environment. The curriculum bridges business theory with real-world healthcare challenges, focusing on leadership, strategic resource management, healthcare policy, and nursing management. Students engage in interactive learning through case studies, guest lectures, and group projects. The programme is especially relevant in today’s healthcare landscape, where ageing populations and technological advancements demand skilled leaders. Applicants should have a nursing background and at least three years of professional experience. No prior business education is required, as the first semester builds essential management foundations before progressing into specialised healthcare modules.

This exciting MSc, Master of Business Management, specialised in Sports Business challenges students to study at a high academic standard, combining case studies and research.

The specialisation in Sports Business specifically analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.

Wittenborg’s MBM (MSc) in Engineering is designed for professionals aiming to combine technical expertise with strategic business skills. This unique programme blends advanced engineering practices with core management principles, preparing students to lead innovation and sustainability across industries.

Delivered in English, the programme attracts a global cohort, enriching learning with diverse perspectives. The curriculum covers project management, sustainable design, systems engineering, and innovation management, alongside leadership, finance, and marketing.

Students gain skills in strategic thinking, problem-solving, and team leadership through lectures, case studies, and hands-on projects. Graduates are equipped for roles in project management, systems design, sustainability consulting, and technology innovation, taking on strategic positions in high-tech industries.

Applicants with backgrounds in engineering, technology, or related fields are invited to join and build a strong foundation for leadership in the evolving world of engineering.

Advance Your Career in Sports Business Management

Are you ready to take the next step in your management career within the sports industry? The MBA in Sports Business at Wittenborg University of Applied Sciences in Apeldoorn is designed for professionals and graduates with work experience who aspire to leadership roles in sports-related companies.

This international MBA specialisation combines core business modules with a focus on strategic decision-making, leadership, and financial management in the sports sector. Whether you're already working in sports or looking to transition into the industry, this programme equips you with the tools to succeed.

Taught by an international team of lecturers and business experts, the MBA is open to full-time and part-time students from all academic backgrounds. No prior business education is required—our first semester prepares you with essential management foundations.

Join a diverse, global community and gain the skills to shape the future of sports business.

Wittenborg’s MBA in Data Analytics is designed for professionals seeking to combine business administration with advanced data analytics skills. As data increasingly drives strategic decision-making, this programme equips students to link data insights with business processes. It offers a unique blend of management foundations and technical expertise, enabling graduates to work with big data and apply data science in business contexts. The curriculum includes hands-on learning and is shaped in collaboration with industry experts to reflect current market needs. Students explore topics such as data-driven strategy, analytics tools, and digital transformation. The programme welcomes applicants from science or tech backgrounds with at least three years of professional experience. No prior business education is required. Delivered in a modular format, the first semester builds core management competencies before progressing into specialised data analytics modules. This MBA prepares graduates to lead in today’s competitive, tech-driven business environment.

Wittenborg’s Master of Business Management (MBM) programmes are designed for bachelor’s graduates in economics or related fields, offering a direct path into advanced business studies without requiring prior work experience. Unlike traditional MBAs, MBM students begin specialisation modules from the first semester and engage in professional-based learning and company exposure throughout the programme.

The curriculum is integrated and multidisciplinary, combining broad business knowledge with focused expertise. Students follow a structured path of 8 core modules and 4 specialisation modules, with opportunities for professional practice, project weeks, and in-company final projects. With 6 entry points per year, the carousel block system offers flexibility and continuous progression.

Wittenborg offers 20 specialisations, ranging from international business and management to technical fields such as Engineering, ICT, AI, and Technology. These programmes aim to develop critical thinkers, ethical leaders, and innovative problem-solvers ready to meet the demands of a rapidly evolving global business environment.

This exciting MSc, Master of Business Management, specialised in Logistics & Trade, challenges students to study at a high academic standard, combining case studies and research.

The specialisation in Logistics & Trade specifically looks at the relationship of operations management, supply chains and logistics, from a strategic perspective. Logistics and international trade have a clear link with international law and policies arising from it. Students also look at the concept of international joint ventures as part of this international master programme.

Wittenborg’s MBM (MSc) in Smart Industry prepares professionals to lead in the digital transformation of manufacturing and production. Focused on Industry 4.0, the programme blends business management with advanced technologies like robotics, AI, IoT, big data, and cyber-physical systems.

Taught entirely in English, it attracts a global student body, enriching learning with diverse perspectives. The curriculum combines theory and practice, covering strategic and innovation management alongside technical subjects.

Students gain hands-on experience through lectures, workshops, and case studies, developing the skills to integrate smart technologies into business operations. Graduates are equipped for roles such as smart factory managers, automation experts, and digital transformation consultants.

Applicants with backgrounds in engineering, technology, or business are encouraged to apply. Join Wittenborg to advance your career and lead innovation in the evolving world of smart industry.

In today’s digital age, the ability to integrate and manage ICT solutions is vital across all industries. Wittenborg University of Applied Sciences in the Netherlands offers a Master of Business and Management (MBM/MSc) with a specialisation in Applied ICT, designed for professionals aiming to lead digital transformation in global business contexts.

This English-taught programme blends advanced business management education with in-depth ICT expertise. Students explore key areas such as software development, network management, cybersecurity, and data analytics, alongside strategic management, marketing, and project management tailored to ICT.

Through interactive lectures, case studies, and hands-on projects, students develop both technical proficiency and strategic leadership skills. The diverse international classroom mirrors the global ICT landscape, enriching the learning experience.

Graduates are equipped for roles in IT project management, digital strategy, system analysis, and tech consulting. Whether from a tech or business background, applicants will gain the tools to drive innovation and growth through ICT.

Join Wittenborg and become a leader in the evolving field of Applied ICT.

Wittenborg’s Master of Business and Management (MBM/MSc) in Accounting is designed for professionals aiming to advance in the financial sector. Delivered entirely in English, the programme combines core business management education with specialised accounting expertise, attracting a diverse, international student body.

The curriculum covers financial reporting, corporate finance, auditing, taxation, strategic management, and ethical decision-making—ensuring graduates are both technically proficient and business-savvy. Students develop critical thinking and analytical skills to interpret complex financial data and contribute to strategic planning.

Learning is hands-on, with lectures, seminars, case studies, and projects that prepare students to tackle real-world financial challenges confidently. Graduates are equipped for roles such as financial analyst, corporate accountant, auditing consultant, or financial controller, across public firms, corporations, government, and non-profits.

Applicants with backgrounds in business, finance, or economics are encouraged to apply and build a strong foundation for leadership in accounting.

This exciting MSc, Master of Business Management, specialised in Human Resource Management, challenges students to study at a high academic standard, combining case studies and research. This programme specifically looks at the relationship of human resource management from a strategic perspective, and in combination with the concept that leadership plays and important role. The HRM specialisation shows a clear link between organisational change, company development and the nurturing, management and embedding of international talent.

This exciting MSc, Master of Business Management, specialised in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The specialisation in Digital Marketing & Communication specifically looks at the impact of the fast changing, ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approaches to advertising, and adapted their marketing strategies - not only to these new ways of communicating with customers and stakeholders, but also the actual method and perception of marketing & communication in a digital age.

Wittenborg’s MBM (MSc) in Clean Tech is designed for professionals committed to driving sustainability through innovation. This programme blends business management principles with in-depth knowledge of clean technology, preparing students to lead in the global shift toward environmental responsibility.

Taught entirely in English, the programme attracts a diverse international cohort, enriching learning with global perspectives. The curriculum covers renewable energy technologies, sustainable supply chains, environmental economics, and green project financing.

Students develop strategic thinking and leadership skills through lectures, case studies, and collaborative projects, gaining the tools to integrate clean tech into mainstream business practices. Graduates are equipped for roles in corporate sustainability, environmental consultancy, renewable energy management, and more.

Applicants with backgrounds in business, environmental science, engineering, or related fields are encouraged to apply. Join Wittenborg and be part of the clean tech revolution shaping a sustainable future.

Advance Your Career in Hospitality with an International MBA

Wittenborg University of Applied Sciences offers a dynamic MBA in Hospitality Management, designed for ambitious professionals and graduates with work experience who are ready to step into leadership roles. This specialisation is part of our international MBA programme, available to both full-time and part-time students from the Netherlands and around the world.

Developed by an international team of lecturers and industry experts, the programme combines core MBA modules with specialised courses focused on leadership and strategic management in the hospitality sector. You’ll explore key challenges facing hotels, restaurants, and tourism organisations—both locally and globally.

Whether you're already working in hospitality or looking to transition into the sector, this MBA equips you with the skills and insights to lead with confidence and impact.

Artificial Intelligence is reshaping every aspect of life and business, creating vast economic and social opportunities. Industries worldwide are leveraging AI to cut costs, enhance services, expand markets, and streamline operations. As AI transforms the job market and required skillsets, professionals must adapt to lead in this evolving landscape.

Wittenborg University of Applied Sciences offers a Master of Business Management (MBM/MSc) with a specialisation in Artificial Intelligence, taught entirely in English. This programme welcomes full-time and part-time students from tech backgrounds, both in the Netherlands and globally.

The curriculum blends AI theory with practical tools and techniques to solve real-world business challenges. Students gain expertise in managing AI-driven operations, improving efficiency, and driving innovation. Through case studies, guest lectures, and group projects, learners develop strategic leadership and technical skills.

No prior business background is required. The first semester builds a solid foundation in management, preparing students to specialise in AI. Graduates are equipped to lead teams at the forefront of technological advancement while ensuring profitability and sustainability.

In a world driven by innovation and technology, engineering professionals are increasingly expected to combine technical expertise with strategic leadership. Wittenborg’s MBA in Engineering is designed for those aiming to take on senior roles in the engineering sector. This programme integrates core business management principles with engineering-focused subjects, preparing students to lead complex projects, manage multidisciplinary teams, and drive technological innovation. Taught entirely in English and open to full-time and part-time students, the MBA attracts a diverse group of professionals from around the globe. The curriculum covers project and operations management, technology innovation, and sustainable engineering practices. Through a mix of theory, case studies, and collaborative projects, students develop leadership, strategic thinking, and financial management skills tailored to engineering contexts. Graduates are equipped to take on roles such as project managers, engineering consultants, or senior technical leaders across industries like manufacturing, construction, and technology.

Wittenborg’s MBM (MSc) in Cyber Security is designed for full-time and part-time students with a tech background, aiming to lead in the fast-growing field of digital security. Taught entirely in English, the programme prepares students for the job market and introduces them to prospective employers.

This specialisation explores the role of digital risks in business operations and equips students with the skills to manage security in a digitally-driven world. The curriculum blends theory with practical tools, covering business process efficiency, risk management, and strategic leadership.

Through case studies, guest lectures, and group projects, students gain hands-on experience and upgrade their competencies in cyber security. The first semester builds a foundation in management, allowing students to specialise further in cyber security.

Graduates are prepared to lead tech teams, manage digital risks, and drive innovation while ensuring profitability and sustainability. Applicants with a science or tech background are encouraged to apply—no prior business experience required.

Step into the future of business with Wittenborg’s MBA in Applied ICT — a cutting-edge programme designed for ambitious professionals ready to lead in the digital age. As technology transforms industries, the need for visionary leaders who can merge ICT expertise with strategic business insight has never been greater.

This full-English MBA offers a powerful blend of business fundamentals and advanced ICT knowledge, covering digital transformation, cybersecurity, data management, and ICT project leadership. You’ll gain hands-on experience through real-world case studies, team projects, and direct engagement with industry experts.

Whether you aim to become a digital project manager, ICT consultant, or CTO, this programme equips you to drive innovation and lead change in global organisations. With a minimum of 3 years’ professional experience, your journey to becoming a tech-savvy business leader starts here.

Join Wittenborg and unlock your potential at the intersection of business and technology — where your ideas shape the future.

Artificial Intelligence is transforming the global economy — and the leaders of tomorrow are those who understand how to harness its power. Wittenborg’s MBA in Artificial Intelligence is designed for professionals ready to drive innovation, optimise operations, and shape intelligent business strategies.

This dynamic programme, taught entirely in English, welcomes full-time and part-time students from around the world with a bachelor's degree and at least 3 years of professional experience in a related tech field. No prior business education is required.

Through hands-on projects, case studies, and expert-led sessions, students gain practical skills in AI tools and techniques, while building a strong foundation in management. Whether you're aiming to lead digital transformation, improve business efficiency, or explore new markets, this MBA equips you to make a real impact.

Join a global network of forward-thinking professionals and become a leader in the AI-powered business world.

Step into Global Leadership with Wittenborg’s MBA in International Management

Offered at our vibrant campuses in Apeldoorn and Amsterdam, Wittenborg’s MBA in International Management is designed for ambitious professionals ready to take their careers to the next level. With the flexibility to follow modules across both locations, students benefit from a dynamic learning environment led by an international team of expert lecturers and industry professionals.

This MBA is tailored for graduates from both business and non-business backgrounds who bring at least 3 years of professional experience in managing people, processes, or both. Our students are globally minded, fluent in English, and thrive in international settings.

The programme equips future leaders with the strategic insight and practical tools to drive innovation, shape policy, and lead organisations—whether in multinational corporations, SMEs, or the public sector. You’ll learn to critically analyse business environments, develop visionary strategies, and implement solutions that make a real impact.

This exciting MSc, Master of Business Management, with specialisation modules in Finance, challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the programme will enable students to further develop their deeper knowledge of business management and administration.

The specialisation in finance specifically looks at managing business and organisations from a strategic planning perspective, and in combination with the concept that leadership and understanding of financial aspects plays an important role in defining the direction of an organisation. The finance specialisation shows a clear link between risk taking and risk management, coupled with organisational change, company development and long-term financial planning.

The MBA in Clean Tech is a specialization from the Master of Business Administration degree programme.

The MBA in Clean Technology Management is a combination of technology-based modules covering state-of-the-art issues in sustainability and renewable energy, embedded within a core of traditional, management-related MBA modules. This unique combination of knowledge areas offers managers and entrepreneurs who realize that the future of any organization or commercial enterprise, albeit in a technology sector or in any other field or activity, relies these days on being sustainable, socially-responsible, and energy efficient.

Learning about both business and management applications as well as about the practical application of green technology will give the future manager a clear advantage and competitive edge, as much of what is learned in the MBA will be applicable to current business practices straight away.

The MBA degree is primarily aimed at students with a non-business administration bachelor's degree, who have had 3 years of experience working in companies and organisations in a role that manages people or processes, or both. Candidates for the MBA will speak good English and have worked in an international environment.

The MBA degree programme is aimed at providing graduates with the skills and competencies to fulfil management positions in the field of business administration, both in the public and private sectors. These positions can include management or policy-making roles in large organisations, as well as positions of management in small to medium-sized companies (SMEs).

A particular aim is that students are able to analyse critically and evaluate various developments within an organisation so that they can form, create and instigate policies, visions and aims and solutions within that organisation. They should be able to analyse the strategic processes and vision of a company or organisation, and using this analysis apply and implement tools to innovate, optimise and (re-)structure these processes using an integral approach. From an international perspective, students learn to analyse the situations, and adapt their behaviour and roles according to the macro and micro environments they find themselves in.

This exciting MSc, Master of Business Management, specialised in Entrepreneurship & Innovation challenges students to study at a high academic standard, combining case studies and research.

The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

In today’s digital age, the demand for cyber security professionals is rapidly growing as organisations face increasing threats from cyber-attacks. Wittenborg’s MBA in Cyber Security is designed to equip students with the essential knowledge and skills to protect businesses in a hyper-connected world. The programme focuses on two key areas: Information Security & Crisis Management and Cyber-Security Implementation. Students explore topics such as network, cloud, application, and computer security, gaining a comprehensive understanding of the cybersecurity ecosystem. Delivered entirely in English, the programme welcomes full-time and part-time students with a tech background and at least three years of professional experience. Through a modular structure, students first build core management competencies before specialising in cyber security. The curriculum combines theory with practical tools, case studies, guest lectures, and group projects, preparing graduates to lead teams, manage digital risks, and enhance business resilience. This MBA opens doors to leadership roles in a fast-growing and vital field.

This pre-master's programme is designed specifically for students who have completed a bachelor's degree but are not yet qualified to start their master's (MSc) at Wittenborg. This is often the case when students have not studied a bachelor's in the domain of economics management or hospitality and tourism, or have followed the bachelor's programme that does not conclude with a research paper or a dissertation. These students will be advised to take a pre-master's programme before starting the full master's programme.

All students who want to prepare their research skills before starting their master's are welcome to follow this 6-month pre-master's programme.

The programme looks at strategic management and economics and has a strong component of research methodology. The pre-master's lasts for six months and is made up of three blocks. Students who successfully complete the programme can stream directly into their chosen master's programme. The pre-master's starts six times a year, so you do not have to wait until the next academic year to begin your programme. All Wittenborg master's programmes also start six times a year in what is called a carousel entry system.

Foundation Programmes with Intensive English Language course, based on IELTS exam style, offered at Wittenborg can help you develop the skills and knowledge to succeed in your future degree study.
Pre-Bachelor: Foundation Modules of the Bachelor International Business Administration, together with intensive lessons of Academic English. Minimum IELTS level of 5 required for entry.

On successful completion students will be awarded an IBA Foundation Year Certificate and progression to the Bachelor degree programme, with exemption for all IBA credits already achieved.

Duration of the programme: between half year and 1 year depending on the entrance level of the student.

Foundation Programmes with Intensive English Language course, based on IELTS exam style, offered at Wittenborg can help you develop the skills and knowledge to succeed in your future degree study.
Pre-Bachelor: Foundation Modules of the Bachelor International Business Administration, together with intensive lessons of Academic English. Minimum IELTS level of 5 required for entry to 1 year programme and 5.5 required for 6 months programme.

On successful completion students will be awarded an IBA Foundation Year Certificate and progression to the Bachelor degree programme, with exemption for all IBA credits already achieved.

Duration of the programme: between half year and 1 year depending on the entrance level of the student.