BA/BS in Marketing

Marketing is a Bachelor of Business Administration degree program at Redeemer University, offered as an honours major and as a major. The curriculum combines foundational business coursework with specialized courses in marketing communications, brand management, and digital and social media marketing. Students use case-method learning to develop marketing strategy skills grounded in an understanding of customer needs. The program includes an eight-month paid co-op work term that provides practical experience in a marketing role. As with other business programs at Redeemer, coursework aims to build analytical, communication, and decision-making skills within a stated ethical framework. Admission requires at least one senior mathematics credit, in Advanced Functions, Calculus and Vectors, or Data Management, in addition to standard Ontario secondary-school entry requirements.