BA/BS in Marketing is a bachelor's degree in Marketing programme taught at St. Francis Xavier University in Antigonish, Canada. The programme is delivered on campus. Tuition for international students is CAD 22,100 per year (CAD 10,340 per year for local students).
At a glance
Degree:Bachelor's Degree
Field:Marketing
Delivery: On Campus
Local tuition: CAD 10,340 / year
International tuition: CAD 22,100 / year
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
This Bachelor of Business Administration program at St. Francis Xavier University's Gerald Schwartz School of Business focuses on marketing, delivered in person on the Antigonish campus. The curriculum provides a foundation in marketing theory and practice through courses in consumer behaviour, marketing management, professional sales, and business ethics, with further opportunities to study social media marketing, digital marketing, mobile commerce, and analytics. Learning is supported by case studies, hands-on exercises, simulations, company visits, and real-world projects. As with other Schwartz School majors, students complete core business courses shared across disciplines in the first and second year before specializing. The program addresses the range of activities marketing professionals may be involved in, including new product development, data analysis, demand strategy, content creation, and relationship management, using tools such as analytical software, social media, and mobile technologies. It suits students interested in understanding consumers and communicating value to them, across for-profit, non-profit, and public-sector organizations. Graduates have pursued further credentials such as the Chartered Marketer designation, an MBA in Marketing, an MSc in Digital and Social Media Marketing, or law degrees. Career paths associated with the program include advertising and professional sales, brand management, digital marketing and analytics, fundraising, social media marketing and analytics, and sports marketing.
Requirements
Minimum GPA:70.00 / %
Admission Requirements: Marketing does not publish its own admission-requirements page; StFX directs applicants to the university's general admission requirements at stfx.ca/applications-admissions/admissions-information/admission-requirements. Direct entry from high school requires a minimum overall average of 70% in Grade 12, with no grade below 65% in each required subject. As a Bachelor of Business Administration program in the Gerald Schwartz School of Business, Marketing requires Grade 12 English and an academic mathematics course among the admission subjects. Applicants whose first language is not English must submit an approved English-proficiency test result, normally no more than two years old, meeting at least: IELTS Academic 6.5 overall with no band below 6.0, TOEFL iBT 90 with no section below 20, Duolingo English Test 115 with no subscore below 100, or PTE Academic 60 with no communicative skill below 50.
Application Details
Application Deadline:Domestic applicants apply directly to StFX: for September 2027 entry, applications open 15 September 2026 and the general deadline is 1 September 2027, though competitive programmes such as the 4-year BScN (3 March 2027) and Bachelor of Education (1 December 2026) close much earlier; January 2027 entry closes 9 December 2026 and May 2027 entry closes 12 April 2027. International applicants must apply by 30 May 2027 for September 2027 entry (late applications reviewed case-by-case depending on visa timing) and by 30 September 2026 for January 2027 entry, confirming by 30 October 2026. Admission is not open-ended rolling; each intake has a firm published deadline, though the general Fall deadline stays open until 1 September while seats in non-competitive programmes remain. These are institution-wide dates; this programme publishes no deadline of its own.
