BA/BS in Communication marketing

This 90-credit undergraduate program leads to a Bachelor's degree in Marketing Communication, offered in French at the Montreal campus on a full-time or part-time basis. Training is bidisciplinary, combining communication and marketing coursework, and prepares professionals to work across the marketing communications field, including advertising, sponsorship, public relations, and relationship marketing. Students choose one of two profiles: Strategy and Consulting, or Advertising Creation. Admission is offered for the fall term only. Graduates work as marketing communication coordinators, account executives, brand strategists, and creative professionals within advertising agencies, marketing departments, and communication firms, and the program combines theoretical coursework in communication and marketing with applied projects in each profile throughout the degree. Admission is open to applicants holding a college diploma, to those with relevant full-time work experience, and to those who have already completed university-level coursework, giving the program several routes of entry beyond the standard college pathway.