BA/BS in New Media/General Management is a bachelor's degree in Digital Media & Game Development programme taught at University of Lethbridge in Lethbridge, Canada. The programme runs for 5 years. Tuition for international students is CAD 24,662 per year (CAD 6,822 per year for local students).
At a glance
Degree:Bachelor's Degree
Field:Digital Media & Game Development
Duration: 5 years
Local tuition: CAD 6,822 / year
International tuition: CAD 24,662 / year
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
New Media/General Management is a five-year combined program leading to a Bachelor of Fine Arts in New Media and a Bachelor of Business Administration with a General Management focus, offered at the University of Lethbridge's Lethbridge campus with fall intake. It joins creative digital practice with business studies, exploring the intersection of art, design, and technology through studio-based, collaborative coursework alongside project implementation and management topics. Subject areas include digital storytelling, video, sound, coding, game design, UX/UI design, web development, visual communication, animation, and sculpture. Students have access to cooperative education, international exchanges, applied studies, and volunteer opportunities, along with an optional internship placement in which they work for a company or organization. The program is designed for students who want to pair artistic and technical training with a business credential, preparing them for roles such as digital communications strategist, producer, creative director, web designer, game developer, or entrepreneur. It suits those seeking creative careers with an added grounding in management and business practice, whether in established organizations or in launching their own ventures within digital or creative industries.
Requirements
Minimum GPA:65.00 / %
Admission Requirements: Direct entry from Canadian high school. Applicants need five senior-year courses, including English Language Arts 30-1, with a minimum overall average of 65%; the New Media/General Management combined degree also requires Mathematics 30-1 or 30-2 among those five, plus one further course from the approved subject list (which varies slightly by province/territory), worth at least five credits. International or non-Alberta applicants are directed to uLethbridge's own admission-requirements pages for their home credential's equivalent standard. Applicants whose first language is not English must meet the university's English Language Proficiency requirement, most commonly Alberta English Language Arts 30-1 (or equivalent) with a blended grade of at least 75%, three consecutive years of full-time secondary study in English, or an approved test: IELTS Academic 6.5 overall (min. 6.0 per band), TOEFL iBT 86 overall (min. 20 per section), Duolingo 120 overall (min. 110 per subscore), PTE Academic 61 overall (min. 60 per part), CAEL 70 overall (min. 60 per component), or Cambridge C1/C2 176 (min. 176 per subscore).
Application Details
Start Date:Fall
Application Deadline:Domestic applicants to the University of Lethbridge for Fall 2027 entry apply by 30 June 2027 (post-secondary applicants) or 15 December 2026 (direct-entry high-school applicants), with admission-decision documents due by 30 June or 15 July 2027 and final documents by 1-15 August 2027; for Winter 2028 entry the domestic deadline is 1 November 2027. International applicants for Fall 2027 apply by 15 June 2027, with decision documents due 30 June 2027 and final documents by 15 July 2027; for Winter 2028 the international deadline is 15 September 2027. Applications for Fall 2027 opened 14 September 2026. Deadlines vary by program and campus and are not rolling in the open-ended sense, though the university notes some programmes may close early once capacity is reached. These are institution-wide dates; this programme publishes no deadline of its own.
