BA/BS in Business Management and Marketing

General Description: Objective(s) of a study programme: To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to create their own businesses, manage to adapt to changing market conditions, as well as working in a team, who know the importance of communication and are able to use the latest information and communication technologies. Learning outcomes: General Competencies Is able to demonstrate initiative, critical thinking, systematic approach working independently and in a team in accordance with the ethical principles; Is able to demonstrate profession; al knowledge and skills when presenting and supporting relevant business development decisions; Is able to apply entrepreneurial skills for personal and professional development, timely responding to market changes. Professional Competencies Is able to define business processes, their interactions and distinguish their specifics; Is able to apply business structural planning principles, project activity methods in business management; Is able to ensure organization's activities through sustainable development, quality and business ethics principles; Knows business starting principles and understands business environment influencing factors; Is able to demonstrate entrepreneurial behavior by applying business ideas, generating business models techniques in business planning; Is able to analyze market and business environment situation and use it for identifying business development opportunities and decision-making; Knows and understands classical and modern marketing principles and market research methods; Is able to choose and apply market research methods according to business needs; Is able to analyze market information and to apply it systematicaly into CRM. Activities of teaching and learning: Vilnius Business College creates a distinctive learning and teaching environment and implements innovative teaching methods. The recently-implemented Project-based teaching method aims to develop students’ skills such as leadership, entrepreneurship, team-work, time planning and finance management, etc. A great deal of learning activities will be organized using College virtual learning environment, new ICT technologies, and social media. Students will have lectures and seminars in psychology, team-work, effective work and study methods as well as time planning conducted by professional lecturers and experienced practitioners. Students will get acquainted with the study process, College values, opportunities for international studies and internships. Methods of assessment of learning achievements: To evaluate achievement of learning outcomes proportional criterion-cumulative assessment (cumulative assessment) system is applied which is defined in Study Regulations. This document as all the others documents related to the study process is published on College website http://kolegija.lt/lt//studijos/studiju-dokumentai/86. Evaluation criteria are selected according to the study programme and subject learning outcomes and peculiarities of the subject. Cumulative grade structure is given in each module description and will be presented to students during the first lecture. Students’ achievement assessment methods such as test, exam, project work will enable students to understand their weaknesses and strengths, and will help to evaluate their achievement level. Framework: Study subjects (modules), practical training: General study subjects – 15 credits: Psychology, Applied Information Technologies, Basics of Law. Study field subjects – no less then 135 credits: Integrated Business Studies: Business Organization, Strategic Management, Project; Management module: Management & Organizational Behaviour, Personel Manegement, Project Management, Total Quality Management, Project; Marketing Module: Marketing, Marketing Research, Sales Management, E-Marketing, Marketing Communication & Consumer Behaviour, Marketing Strategy, Project; Social Psychology, Professional Language & Written Communication, Basics of Accounting, Financial & Managerial Accounting, Company Finance, Mathematics, Microeconomics, Macroeconomics, Statistics, Business Analytical Data, Commercial Law, Business Logistics, Professional English, English in Business Communication. Internships – 30 credits Final Thesis (Project) – 9 credits Free-elective subjects – no less then 9 credits. Specialisations: - Optional courses: To deepen and strengthen their knowledge and skills in IT applications, entrepreneurship, students have an opportunty to choose subjects from all the study programmes organized by the College. Distinctive features of a study programme: Students can choose from a variety of second foreign languages: German, French, Spanish, Swedish, Chinese and Russian. An interdisciplinary approach is used in Project-Based Learning. Access to professional activity or further study: Access to professional activity: Once graduated Business Management and Marketing degree programme a student will be able to set up own business, to manage or to join a well-established business organization. A student will be able to work in positions such as sales manager, customer service manager, communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications and other functional departments, public relations, advertising agencies. Access to further study: Graduates of the Business Management and Marketing study programme will be able to apply for further Master studies in Business, Management, Marketing, Communication and other similar study fields at universities in Lithuania and abroad.