BA/BS in Creative Business and Innovation Design

Compulsory subjects, worth 138 ECTS, include personal leadership, emotional intelligence, design mindset, social entrepreneurship, business and service design, start-up ecosystems and modelling, strategic management, entrepreneurship basics, and business law and digitisation, alongside three practical projects, a business challenge, a social-challenge innovation design project, and a start-up development project, run each semester in partnership with businesses and the local community. Learning outcomes include explaining and evaluating business activities and processes and applying the latest models of organisation creation and management for value creation, selecting and critically applying management and research methods to systematise and analyse business data for long-term value creation, and recognising the cultural, social, and economic value a product, service, or innovation can carry, to build and assess a business or innovation model. Students also learn to implement a created innovation or business model and develop it under conditions of uncertainty, to lead and communicate within interdisciplinary teams and partnerships to initiate social or business transformations, and to self-assess their own entrepreneurial competencies and plan their further development.