BA/BS in Marketing is a bachelor's degree in Business Administration programme taught at Carleton University in Ottawa, Canada. Tuition for international students is CAD 45,000 per year (CAD 11,920 per year for local students).
At a glance
Degree:Bachelor's Degree
Field:Business Administration
Local tuition: CAD 11,920 / year
International tuition: CAD 45,000 / year
We have no an application deadline on record for this programme yet — see the official programme page.
— it helps other students.
This program leads to a Bachelor of Commerce with a concentration in Marketing, delivered on campus in Ottawa through the Sprott School of Business. Coursework develops critical thinking, analytical, decision-making, and creative skills applied to managing the development, pricing, promotion, and distribution of products and services. Students learn approaches for building and sustaining high-value customer relationships in competitive markets, covering areas such as consumer behaviour, market research, branding, and marketing strategy. As with other Sprott concentrations, students take part in the Employability Passport, a four-year career development stream running alongside coursework, with access to a dedicated job portal and career services. The Marketing concentration suits students aiming for careers in brand management, market research, digital marketing, or sales, and it can be paired with a second concentration within the Bachelor of Commerce.
Requirements
Admission Requirements: Admission to the Bachelor of Commerce (Honours), including its Accounting, Business Analytics, Entrepreneurship, Finance, International Business, Management, and Marketing concentrations, requires the Ontario Secondary School Diploma (OSSD) or equivalent with six Grade 12 U or M courses. These must include 4U English, Advanced Functions, and either Calculus and Vectors or Mathematics of Data Management, with Calculus and Vectors preferred. Applicants who submit an English-language proficiency test may use it to also satisfy the 4U English prerequisite. Students do not choose a concentration until after first year, so all concentrations share this first-year entry standard. Advanced standing to second year or beyond normally requires an overall CGPA of 9.00 (B+) or higher. Direct entry to the co-op option additionally requires meeting the program's overall and prerequisite-course cut-off averages, full-time registration in the Honours program, and eligibility to work in Canada. Admission averages are set each year on a program-by-program basis and the minimum only establishes eligibility for consideration.
