Graduate Diploma in Management – Marketing is a postgraduate diploma in Business Administration programme offered by HEC Montréal in Montréal, Canada. The programme is delivered on campus. Tuition for international students is CAD 25,900 per total (CAD 5,200 per total for local students).
At a glance
Degree:Postgraduate Diploma
Field:Business Administration
Delivery: On Campus
Local tuition: CAD 5,200 / total
International tuition: CAD 25,900 / total
We have no an application deadline on record for this programme yet — see the official programme page.
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Last reviewed September 2026 ·
Program details
Overview
The Graduate Diploma in Management – Marketing (D.E.S.S. en gestion – marketing) is a 30-credit, second-cycle diploma covering marketing fundamentals together with quantitative and qualitative data-analysis skills for marketing decision-making. Students complete 10 courses: 2 required courses covering qualitative and quantitative marketing research methods, plus 8 elective or free-choice courses drawn from an extensive elective offering that lets students build skills for varied professional contexts, including customer experience, databases, digital marketing, and international markets. Teaching combines case studies with real client mandates integrated into coursework. The programme is offered full-time or part-time, in day sessions, delivered on campus at the Côte-des-Neiges campus. Under certain conditions, graduates can continue into the Master of Science (M.Sc.) in Management – Marketing. Career paths include marketing manager, strategic advisor, product manager, customer experience lead, and digital marketing specialist.
Requirements
Minimum GPA:2.70 / 4.3
Admission Requirements: For applicants from the Quebec or Canadian system: a bachelor's degree of at least 90 credits, with a minimum cumulative average of 2.7/4.3 (or the higher average required by the degree-granting university for graduate admission, if applicable). French proficiency must be demonstrated through prior francophone schooling or by passing a recognized French test at the intermediate-advanced level; strong English reading ability is recommended, as many course materials are in English. Applicants educated under the French system need a licence/bachelor's degree after at least 3 years of university study (180 ECTS), with a minimum average of 12/20; BTS, DUT and BUT credentials are not admissible.
