Marketing Management Certificate is a certificate in Business Administration programme taught at HEC Montréal in Montréal, Canada. The programme is delivered on campus. Tuition for international students is CAD 34,000 per total (CAD 4,700 per total for local students).
At a glance
Degree:Certificate
Field:Business Administration
Delivery: On Campus
Local tuition: CAD 4,700 / total
International tuition: CAD 34,000 / total
We have no an application deadline on record for this programme yet — see the official programme page.
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This 30-credit undergraduate certificate at HEC Montréal, offered at the Centre-ville and Côte-des-Neiges campuses, is structured as nine courses: one foundation course and eight further mandatory courses. It covers digital marketing tools and strategy, campaign and marketing analysis optimized with current artificial-intelligence technologies, and the integration of sustainability and responsible-marketing considerations into marketing strategy, taught through case studies and simulations. It suits professionals interested in product or brand launch and management, or in marketing strategy more broadly, and typically leads to roles such as social media and digital content coordinator, marketing coordinator, brand or product manager, or digital marketing specialist. Related programmes include a microprogramme in marketing and a microprogramme in digital marketing, and this certificate can be combined with a second HEC Montréal certificate and coursework at the Université de Montréal to earn a cumulative bachelor's degree (baccalauréat par cumul).
Requirements
Admission Requirements: Admission to HEC Montréal's certificate programmes follows one of three routes: holding a Quebec DEC (diplôme d'études collégiales); having completed 30 university-level credits in any programme (minor, major, certificate or bachelor's degree); or having four years of full-time work experience (internships excluded, counted from age 18, in any sector including experience gained abroad). Candidates who completed their prior schooling outside Quebec instead need a secondary diploma equivalent to twelve years of schooling combined with one year of university study (60 ECTS or the equivalent), or may qualify through the same 30-credit or four-year-experience routes. An intermediate-advanced level of French is required, demonstrated through prior schooling or by passing an approved French test or programme; applicants below that level must complete language courses first. Admission is rolling for Canadian citizens and permanent residents, with priority deadlines of May 15 for the Fall term, November 1 for Winter and February 15 for Summer; international applicants must apply by February 1 for Fall or June 1 for Winter, there is no Summer intake for international students, and they must study full-time to meet study-permit and CAQ conditions.
