Offered by Mount Royal University in Calgary, Canada, BA/BS in Business Administration - Marketing is a bachelor's degree in Marketing programme. The programme runs for 4 years. Tuition for international students is CAD 2,428 per credit (CAD 757 per credit for local students).
The Bachelor of Business Administration in Marketing is a four-year degree that prepares students to analyze consumer behaviour, interpret data and respond to changing market trends across different industries. Coursework covers market analysis, brand strategy, marketing campaign design, digital strategy, advertising, sales and product development, giving a wide view of how modern marketing functions operate together. The program includes work-integrated learning, an optional co-op program for gaining paid industry experience, an Honours stream involving a faculty-supervised research study for students in later years, and study abroad or field school opportunities. Students take a hands-on approach throughout, bridging theory with practice by collaborating with external partners and clients on real marketing problems. It suits students seeking in-demand roles such as brand manager, digital marketer or business development leader after graduation.
Requirements
Admission Requirements: Direct entry from Alberta high school requires five Grade 12 courses, including English Language Arts 30-1 (minimum 60%) and Mathematics 30-1 or 30-2 (minimum 60%), plus three further courses from Groups A, B or C. Applicants may also qualify through successful completion of a two-year business diploma, applied degree, or four-year baccalaureate from an accredited post-secondary institution. Post-secondary transfer applicants are assessed on GPA and required high school courses, which vary by program, and mature applicants need at least two Grade 12 courses, with some programs requiring more. Applicants whose first language is not English must complete any English course required for the program and meet Mount Royal's institution-wide English Language Proficiency requirement, met by, among other options, IELTS Academic 6.5 overall with at least 5.5 per band, TOEFL iBT 86 overall with at least 20 per section (4.5 overall with at least 4.0 per band for tests taken from January 21, 2026), PTE Academic 58 with at least 55 per area, CAEL 70 with at least 60 per band, or Duolingo English Test 120. The Fall 2026 early admission period ran October 1, 2025 to February 1, 2026, with ongoing admission based on program space through August 31, 2026.
Application Details
Start Date:September
Application Deadline:Domestic applicants apply directly to MRU: for the Fall 2026 cycle (the most recently published, as MRU had not yet posted Fall 2027 dates) the early-admission window ran 1 October 2025 to 1 February 2026, ongoing admission by space continued to 31 August 2026, and final transcripts were due 1 August 2026; Winter 2026 entry closed 15 December 2025 and Spring 2026 opened 1 October 2025 with documents due 15 April 2026. International applicants must apply by 1 May 2026, with documents due 15 May 2026. Competitive programs such as Nursing, Midwifery and Interior Design fill within the early-admission window and effectively close by 1 February. Admission runs first-qualified, space-available after the early window rather than on one fixed date, and is not described as rolling indefinitely. These are institution-wide dates; this programme publishes no deadline of its own.
