BA/BS in Strategic Communication and Public Relations is a bachelor's degree in Public Relations programme offered by Université du Québec à Montréal in Montréal, Canada. The programme runs for 3 years. It carries 90.0 credits. Tuition for international students is CAD 28,605 per year (CAD 3,118 per year for local students).
This 90-credit undergraduate program leads to a Bachelor of Arts (B.A.) in strategic communication and public relations, offered at the Montreal campus on a full-time or part-time basis, with admission limited to the fall term and enrolment capped at 90 students. The curriculum covers strategic communication planning, organizational communication, media and influencer relations, crisis communication, writing and digital content creation, marketing integration, project management, and analytics and reputation management. Students choose one of two specializations: societal change, which addresses political communication, social justice, and environmental advocacy, or corporate responsibility, which focuses on brand reputation, corporate content strategy, and stakeholder relations. The program includes a mandatory 280-hour workplace internship, which may be completed in Quebec or internationally. Admission requires appropriate prior knowledge or a relevant Quebec college diploma (DEC) along with French language proficiency. The program is designed for students preparing for communication and public relations roles across nonprofit, private, and public sector organizations.
Requirements
Admission Requirements: Entry is competitive and capped at 90 seats, fall term only (no winter intake). Direct entry is via a DEC or equivalent, selected 100% on the academic cote de rendement (cote R); applicants may alternatively qualify on at least one year of full-time relevant experience in strategic communication, public relations, marketing or public affairs (selected via the Test de scolaptitudes), on at least five completed university courses (15 credits, selected on academic file), or on a diploma from outside Quebec after at least 13 years of schooling (selected on academic file). All candidates must prove French proficiency through the DEC's uniform French exam or UQAM's own written French test; francophone-university graduates are exempt. To graduate, students without a DEC completed in English or 15 university credits in English must also reach a score of 54 on the VERSANT test (or TOEFL iBT 42, TOEIC 750, IELTS 55) or complete an intermediate English course.
Application Details
Start Date:September
Application Deadline:Baccalaureat en communication strategique et relations publiques (code 6593): automne 2027 1 mai; no winter intake listed.
