Kazimieras Simonavičius University

General Description: Objective(s) of a study programme: Bachelor’s Study Program: Health Care Services Management The Health Care Services Management bachelor's program prepares professionals capable of effectively planning, organizing, and managing health care services in both the public and private sectors. The program is intended for those who aim to contribute to the development of an efficient and patient-centered health system, ensuring timely, high-quality, and accessible services for society. Students will gain knowledge about health care services, their planning, management, patient flow coordination, and health insurance systems. They will learn to develop strategic institutional development plans, apply quality management principles, and understand health policy, law, ethics, and service marketing. A strong emphasis is placed on health economics—students will learn about various financing and payment models for health services and how to apply them in practice. The program also develops competencies in resource management, conflict resolution, data-driven decision-making, and operating effectively under complex and extreme conditions such as crises or emergency situations. Throughout the studies, special attention is paid to the unique nature of the health sector: high levels of regulation, constant change, interdisciplinary collaboration, ethical challenges, and the need to balance patient needs with system capabilities. The goal of the program is to prepare health care service management specialists who can not only adapt to evolving system requirements but also initiate change that contributes to patient well-being and the strengthening of public health. Learning outcomes: Bachelor’s Study Program: Health Care Services Management The Health Care Services Management bachelor's program prepares professionals capable of effectively planning, organizing, and managing health care services in both the public and private sectors. The program is intended for those who aim to contribute to the development of an efficient and patient-centered health system, ensuring timely, high-quality, and accessible services for society. Students will gain knowledge about health care services, their planning, management, patient flow coordination, and health insurance systems. They will learn to develop strategic institutional development plans, apply quality management principles, and understand health policy, law, ethics, and service marketing. A strong emphasis is placed on health economics—students will learn about various financing and payment models for health services and how to apply them in practice. The program also develops competencies in resource management, conflict resolution, data-driven decision-making, and operating effectively under complex and extreme conditions such as crises or emergency situations. Throughout the studies, special attention is paid to the unique nature of the health sector: high levels of regulation, constant change, interdisciplinary collaboration, ethical challenges, and the need to balance patient needs with system capabilities. The goal of the program is to prepare health care service management specialists who can not only adapt to evolving system requirements but also initiate change that contributes to patient well-being and the strengthening of public health. Activities of teaching and learning: The study process incorporates diverse methods that help link theoretical knowledge with practical application. Interactive, student-oriented lectures are implementing, focused on understanding the realities of healthcare management, analyzing current problems, developing the ability to propose and recommend effective measures to address challenges and make appropriate decisions. Emphasis is placed on case analysis, developing systems thinking, critical insights and discussions about health system challenges.. A significant part of the studies consists of practical sessions and seminars, where students: • solve tasks related to the provision, organization and planning of effective management methods in healthcare institutions; • analyze cases related to patient flow management, service quality, accessibility, financing or personnel management; • prepare individual and group projects; actively discuss and present their analysis results and solutions (suggestions and recommendations, improved management models) in collaborative teams.Special emphasis is placed on working with scientific literature and articles: students will examine current research and insights in health management, policy, economics, and ethics, applying this knowledge in practical case analysis and decision-making. Simulation exercises will include: • modeling of activities in emergency and war situations; • analysis of the institution's preparedness in case of extreme threats; • formulation of proposals for decision-making and resource management under conditions of uncertainty; algorithms for effective teamwork during various crises.Students will not only deepen their theoretical knowledge, but also develop skills in independent work, research, analysis, information search and application of results in practice. Such a study structure helps to develop comprehensive specialists who are able to think critically, formulate proposals and recommendations to make reasonable, ethical and effective management decisions in the dynamic healthcare sector. Methods of assessment of learning achievements: A consolidated assessment is being applied, composed of progress testing (colloquim, practice tasks, individual and team work task results and their presentation, written paper work, etc) and examination assessment. Framework: Study subjects (modules), practical training: Courses Studied in the Program: 1. History and Theory of Management 2. Fundamentals of Academic and Digital Literacy 3. Professional Foreign Language 4. Health Policy and Global Health Systems 5. Public Health Services 6. Psychology 7. Health Economics and Health Care Payment Models 8. Leadership and Human Resource Management 9. Planning and Management of Health Care Services 10. Digital Health and Data Analytics 11. Lithuanian National Health System and Health Service Organization 12. Organization and Management of Primary Health Care and Inpatient Services 13. Leadership and Management in Nursing 14. Management of Health Tourism and Rehabilitation Services 15. Organization and Management of Health Care in Emergencies and Wartime 16. Methodology of Final Thesis 17. Health Law 18. Quality Management 19. Project Management 20. Pharmaceutical Sector Management 21. Financial Management of Health Care Services 22. Innovation and Change Management in Health Care 23. Organization of Integrated Health Care Services for the Elderly 24. Health Promotion Services Management 25. Digital Marketing and Data Analytics 26. Global and Intercultural Communication 27. Internship 28. Final Thesis (Project) Specialisations: - Optional courses: Crisis and Change Management in the Health Sector / Pricing of Health Services and Patient Behavior / Integrated Health Service Communication Distinctive features of a study programme: - Access to professional activity or further study: Access to professional activity: 1. A program that systematically integrates competencies in crisis and war threat management. Students learn to assess institutional preparedness, analyze risks, prepare proposals and recommendations, and make decisions in real and simulated emergency conditions. 2. An interdisciplinary approach – combining health policy, economics, management, ethics, law, digital technologies, and psychology to prepare broad-scope specialists capable of managing complex challenges. 3. Strong practical orientation – simulations, case analyses, project work, and crisis management exercises ensure not only knowledge acquisition but also readiness to act in real-life scenarios. 4. Emphasis on accessibility and equity – students develop skills to address health inequalities, assess social determinants, and implement inclusive solutions for vulnerable populations. 5. Digital health management – students learn to use health information systems, analyze health data, and apply modern analytics tools for management decisions. 6. International context – comparative analysis of global health systems, exploration of WHO and EU policies, and development of foreign language proficiency. 7. Focus on change and leadership – developing competencies for initiating transformation, implementing innovations, critical thinking. Professional activities and further study opportunities Professional opportunities: Upon completion of the study program "Health Care Services Management", graduates acquire comprehensive interdisciplinary knowledge and high-level practical skills necessary to effectively coordinate, analyze, plan and manage the activities of healthcare institutions, applying the latest management methods. The program focuses on critical thinking, application of management theories in the healthcare context, leadership, innovation and responsible decision-making, therefore graduates will be prepared to work in a complex, dynamic environment, effectively respond to challenges, initiate changes and contribute to the improvement of the healthcare system, rational use and planning of resources, ensuring the efficiency of healthcare organizations and reducing the economic burden on the state. Graduates can pursue careers in a wide range of roles and sectors, such as: • Health care institutions, rehabilitation, nursing, or wellness service sectors as specialists, project managers, or team leaders; • Health policy, service planning, quality management, emergency management, digitalization, and innovation implementation; • Public institutions (e.g., ministries and their subordinate agencies) by participating in policy development, program design, and implementation; • Analytical, project, and research roles, evaluating health care service efficiency through management tools, service quality, effective resource allocation, or patient flow coordination; • Collaboration with pharmaceutical, biomedical, health innovation, and medical technology companies; • Entrepreneurship in the health sector, launching ventures in private health services, wellness, telemedicine, health tourism, or health-related startups.

Objective(s) of a study programme: The bachelor’s study programme “Art and Creative Technologies Management” prepares specialists capable of integrating creative, technological, and managerial competencies in the contemporary environment of culture and the creative industries. Throughout their studies, students acquire knowledge of art and creative-industry processes, digital and creative technologies, project and organisational management, innovation creation, and the development of cultural products. The programme focuses on developing the ability to work in interdisciplinary teams, apply technological solutions in creative contexts, and design, implement, and manage cultural and creative projects in a changing digital and global environment. 1. Learning outcomes: 1.1. Understands the economic, political, legal, technological, and social context of an organisation or enterprise in the art and creative industries within a global society; is able to assess this context when making managerial decisions in an organisation or enterprise; understands social responsibility, including sustainable and ethical conduct in organisational activities and business. 1.2. Understands financial theories and financial markets, is acquainted with financial analysis instruments and the principles of financial statement preparation; is able to apply this knowledge in practical activities. 1.3. Understands and comprehends the systems and processes of organisations in the art and creative industries, including planning, creative processes (production) and/or operations, marketing, human resource management, and distribution; is able to apply this knowledge in practical activities of art and creative technologies management. 1.4. Is able to explain group and individual behaviour in an art and creative business organisation and in society, including changes in employee behaviour resulting from workplace digitalisation and robotisation driven by technology. 2. Research Skills 2.1. Is able to critically select, organise, and evaluate information and independently conduct research on topics related to art and creative technologies management; is able to select and apply appropriate methods to address challenges related to the art and creative industries. 2.2. Is able to collect, analyse, and interpret data necessary to solve a management problem. 2.3. Is able to think analytically and carry out comprehensive individual and group research in interdisciplinary teams, adhering to professional ethics, and independently plan, manage, and evaluate the effectiveness of projects and initiatives in the fields of art and creative technologies. 3. Subject-Specific Skills 3.1. Is able to identify ethical issues and address them in a socially responsible manner, applying theoretical knowledge based on the results of new fundamental and applied research (ethical understanding and reasoning). 3.2. Is able to make evidence-based management decisions for companies (organisations), integrating existing and emerging technologies, including the application of statistical tools and methods, data management, and data analytics (technological agility); is able to use and disseminate data ethically, taking into account data privacy and security. 4.Social Competencies 4.1. Is able to work in diverse teams, communicate fluently in at least one foreign language, participate in expert discussions, and provide professional presentations of business solutions. 4.2. Is able to coordinate and lead teams in the art and creative industries in a global context, making evidence-based decisions and justifying them effectively under conditions of uncertainty, integrating interdisciplinary knowledge in order to overcome complex industry challenges. 5. Personal Competencies 5.1. Is able to communicate effectively in writing and orally with a team, and to initiate, lead, and manage innovative art and creative technologies projects from their inception to implementation. 5.2 Is able to analyse and systematise existing problems in the field of art and creative technologies (develop analytical thinking). 5.3. Is able to understand oneself in a societal context (reflective thinking). 5.4. Is able to quickly adapt to new art and creative technologies, as they have developed a “learning to learn” approach. 5.5. Is able, having self-assessed their knowledge, to learn independently. 5.6. Is able to think strategically, critically, and ethically, address complex situations, ensuring that decisions support sustainable development, professional growth, and continuous improvement. Activities of Teaching and Learning: A variety of teaching and learning methods is applied throughout the study process to meet different students’ needs. In most courses, several methods are combined, including theoretical, engaging and interactive lectures focused on case analysis; practical classes and seminars during which students complete practical tasks, analyse cases and situations, prepare course-related presentations, participate in discussions, consult with peers, develop individual and team projects, and discuss academic literature and visual material; and independent study, during which students analyse literature, search for information and data, and write academic research papers. During the programme, lectures and practical seminars will be held in the art, science and technological experiences laboratory NØEMA, established at KSU, and will be complemented by study visits to organisations operating in the fields of art and creative technologies. The programme also includes creative workshop-based learning, which encourages students to develop innovative ideas. Methods of Assessment of Learning Achievements: Cumulative assessment is applied and consists of interim assessments (practical assignments, the results of individual and team tasks, and their presentation, written assignments, etc.) and final examinations, which may be assessed in written or oral form. Framework: Study subjects (modules), practical training: The following study subjects are studied in the programme: English for Professional Purposes (1) Foundations of Management Academic and Digital Literacy o Integrated Art History Creative Technologies: Foundations and Applications English for Professional Purposes (2) Creative Technologies and Media Lab (1) Philosophy of Art Elective: Arts Leadership / Entrepreneurship Economics of Art Arts Infrastructure and Audience Development Business Models Arts and Cultural Project Management AI and Data Analytics in the Creative Industries Performing Arts Management Creative Writing Personal Brand Management Visual Arts Management Creative Technologies and Media Lab (2): Installations and Environments Elective: Business Communication and Negotiations / Art Policy Innovation Management Theories of Creativity Copyright and Intellectual Property Strategic Management in Creative Organizations Social Research Methodology Cultural Event Management Communication in Art and Creative Technologies Client Relationship Management and Collaboration Models Elective: Arts Data Management and Decision-Making / Arts Education Digital Product Development for the Arts Art, Technology and Society Professional Internship Art and Creative Technologies Management (Final Project) Specialisations: - Optional courses: Arts Leadership / Entrepreneurship Business Communication and Negotiations / Arts Policy Arts Data Management and Decision-Making / Arts Education Distinctive features of a study programme: - Access to professional activity or further study: Access to Professional Activity: After completing their studies, graduates may work in the private or public sector in the fields of the creative industries, culture, and media, where knowledge and competencies in creative, technological, and managerial thinking are required. Graduates may work in cultural organisations, creative agencies, media and communication companies, technology start-ups, digital content creation studios, museums, galleries, festival organisations, or within cultural projects. Programme graduates may hold positions such as creative project manager, coordinator of cultural and creative industries projects, digital content creation manager, creative technologies project manager, cultural and arts communication specialist, founder of cultural innovation initiatives and creative start-ups, or developer or consultant of digital cultural products. Graduates may also initiate and develop their own creative businesses, establish creative studios, digital media projects, cultural start-ups, or innovative creative technology platforms. The competencies acquired during the programme enable them to operate in interdisciplinary environments, collaborate with artists, technology specialists, and business organisations, and develop new cultural, media, and digital creative products for both local and international markets. Access to Further Study: After completing the Art and Creative Technologies Management study programme, graduates may continue their studies in second-cycle (Master’s) programmes in Business and Public Management, as well as in other related fields within the social sciences.