MA/MS in Marketing is a master's degree in Marketing programme taught at HEC Montréal in Montréal, Canada. The programme runs for 24 months. It carries 45.0 credits. Tuition for international students is CAD 35,790 per total (CAD 4,676 per total for local students).
At a glance
Degree:Master's Degree
Field:Marketing
Duration: 24 months
Credits: 45.0
Local tuition: CAD 4,676 / total
International tuition: CAD 35,790 / total
Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
This 45-credit graduate program leads to a Master of Science (M.Sc.) in management with a specialization in marketing at HEC Montreal, delivered on site at the Cote-des-Neiges campus in Montreal with day classes, full-time or part-time, over 16 to 24 months. The curriculum builds competencies for managing marketing activities, including demand analysis, consumer behaviour, competitive market interpretation, and evaluating marketing effectiveness, with coursework in brand management, customer relations, marketing communications, distribution, and retail. Three mandatory courses cover marketing research methodology and business foundations, complemented by electives drawn from a marketing course list; a course called Experience Quebec supports the integration of international students into the Quebec and Canadian job markets. Two completion pathways are offered: a thesis stream of seven courses plus a 24-credit thesis, or a supervised-project stream of twelve courses plus a 9-credit supervised project. The program suits students seeking specialized graduate training in marketing management, and graduates may be eligible for a post-graduation work permit.
Requirements
Minimum GPA:3.00 / 4.33
Admission Requirements: Quebec/Canadian applicants need an undergraduate degree of at least 90 credits in business administration or a related field; French-system applicants need at least a general licence or a state-recognised bachelor's degree after three years of university study (180 ECTS) in management or a related field, and other-system applicants need a state-recognised university degree giving access to a master's programme (180 ECTS) in management or a related field. The minimum cumulative GPA is 3.0 on a 4.3 scale for Quebec/Canadian applicants, or an average of at least 12 out of 20 across all university years for French and other-system applicants. French is required at an intermediate-advanced level, met through prior education or an approved French test; the programme's own page notes that much of the reading material is in English and strongly recommends proficiency in it, without stating a required English test score. No GMAT or GRE is mentioned for this programme. The Fall term deadline is February 1 for all applicants; the Winter term deadline is September 15 for Canadian residents and June 1 for international applicants, with no Summer admission.
