Offered by Laurentian University in Sudbury, Canada, BA/BS in Business Administration - Marketing is a bachelor's degree in Business Administration programme. The programme runs for 4 years, delivered on campus. Tuition for international students is CAD 31,614 per year (CAD 7,583 per year for local students).
At a glance
Degree:Bachelor's Degree
Field:Business Administration
Duration: 4 years
Delivery: On Campus
Local tuition: CAD 7,583 / year
International tuition: CAD 31,614 / year
We have no an application deadline on record for this programme yet.
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Information for the 2027/28 academic year · Last reviewed September 2026 ·
Program details
Overview
Business Administration - Marketing is a Bachelor of Business Administration offered on campus at Laurentian University in Sudbury, requiring 120 credits typically completed over four years. The program teaches students to identify and communicate the value of products and services in the marketplace, covering market research, consumer behaviour, branding, and promotional strategy. Course options extend into specialized areas including social media marketing, business-to-business marketing, Indigenous marketing, and e-marketing. A co-op option is available, extending the degree to five years to include one year of paid work experience. Graduates pursue careers across marketing functions in retail, corporate, digital, and non-profit sectors. Admission requires Ontario high school applicants to present Grade 12 English, Grade 12 Mathematics, and four additional Grade 12 U/M courses, with a minimum overall average of 70% across the six best Grade 12 U/M courses. Students admitted without Grade 12 mathematics must complete MATH1912 in first year. Alternative admission pathways exist for international, out-of-province, transfer, and mature student applicants.
Requirements
Minimum GPA:70.00 / %
Admission Requirements: Ontario high school applicants need Grade 12 U/M English, Grade 12 U/M Mathematics, and four other Grade 12 U/M courses, with a minimum overall average of 70% in the six best Grade 12 U/M courses; students without Grade 12 math must complete MATH1912 in first year. Separate pathways apply for international, out-of-province, transfer, and mature student applicants.
