BA/BS in User Experience Design (BDes)

This four-year Bachelor of Design in User Experience Design is delivered in person on Wilfrid Laurier University's Brantford campus, with a September intake. The program combines design, technology, and human behaviour, teaching industry-standard UX methods including user research, design thinking, prototyping, and usability testing. First-year core courses cover foundational UX topics alongside electives, and students build a portfolio of real-world projects through their studies. An optional co-op stream is available starting at the end of second year, adding paid work terms of twelve to sixteen months. A direct pathway to the User Experience Design with Teaching Minor program is also offered. Graduates pursue roles such as user experience designer, user researcher, information architect, interaction designer, and lead designer across technology, healthcare, finance, and government sectors.