BA/BS in Marketing

Core subjects move from introductory marketing, statistics, and micro- and macroeconomics into applied areas such as market analysis, services marketing, digital marketing fundamentals, search engine and social media advertising, creative advertising, marketing channels, public relations, and sales and negotiation, alongside accounting and financial management basics. Students choose electives in areas such as business-to-business marketing, trade marketing, product development, sustainable development, or an academic foreign language, and the degree concludes with a professional internship and a final project and its defence. Learning outcomes include integrating economics, management, and accounting theories into marketing decisions, applying quantitative and qualitative research methods to identify problems in the business environment, building a brand, pricing, and communication policy suited to different markets, and evaluating marketing decisions against ethical, legal, and economic considerations. Assessment combines continuous coursework through the semester with a final evaluation weighted according to each module's components.