This Certificate in Marketing Management is a 30-credit, part-time undergraduate program offered at the Université de Sherbrooke's École de gestion, with admission in the fall, winter and summer terms at the Sherbrooke and Longueuil campuses. Students complete 21 to 30 credits chosen from a block of marketing courses covering consumer behaviour, marketing research, international marketing, retail and distribution, e-commerce, industrial marketing, social media marketing, integrated marketing communication, personal selling, product and brand management, customer relationship management, and pricing and marketing performance. Up to 9 remaining credits may be drawn from other first-cycle business courses with the program director's approval. The certificate builds focused marketing management competencies and its credits can also count toward the requirements of the Bachelor of Business Administration (B.A.A.). It suits students who want targeted, part-time training in marketing rather than a full undergraduate business degree. The program is not open to admission for international students.
Requirements
Admission Requirements: Applicants must have passed the first-cycle microprogram in introductory economics or management, or hold any university diploma of at least 12 credits; alternatively, a Quebec Diplôme d'études collégiales (DEC) or its equivalent for study completed outside Quebec is accepted. The program is offered under a part-time regular course of study at the Sherbrooke and Longueuil campuses, with admission in the fall, winter and summer terms, and it is not open to admission for international students.