BA/BS in Digital and Creative Communication

Graduates are trained to create market-researched communication products across text, video, audio, and interactive formats, applying digital and artificial-intelligence tools to produce and distribute them across traditional and interactive channels. Learning outcomes include applying communication and public-relations theories and strategies, conducting market research, developing written and verbal content in more than one language, and working responsibly within teams on cross-cultural tasks. The 135-credit field curriculum is organised into modules on communication and cooperation, creative writing and entrepreneurship, responsible business communication covering intellectual property, and information and communication management addressing project management, organisational image, digital marketing, and crisis communication, followed by an internship and a final thesis. Later on, students choose between a personal-communication specialisation built around branding and content-management systems, or a corporate-communication specialisation focused on internal communication and event management. Teaching is student-centred, using discussions, case studies, and simulation, with cumulative assessment through projects, reports, and a final thesis.