BA/BS in Creative communication

Students are trained to design and apply communication models for planning creative campaigns and single-product communication projects, and to critically evaluate creative work produced by others. The curriculum covers media dramaturgy, creativity education, creative industries, and the philosophy and theory of communication, alongside core communication skills, taught through lectures that pair theory with case analysis, project work, and problem-based tasks. Three periods of professional practice build from an introductory placement in the first year to longer internships, and the degree concludes with a thesis. Midway through the programme, students choose between deeper specialisation or broader general study, and elective subjects let them explore areas such as music, television, cinema, theatre, or fashion while deepening marketing or media knowledge. The programme places particular emphasis on audiovisual skills, including photography, audio and video directing, and editing, supported by access to the faculty's radio and television studios. Graduates can work organising events, running communication campaigns, or in the wider creative industries, and may continue to master's study in communication-related fields.