BA/BS in Communication and Digital Marketing

This programme trains new media communication specialists to understand creative environments, technology, and markets, and to manage interactive communication across organisational, managerial, legal, and systems-design dimensions. Learning outcomes cover critically analysing scientific literature and organisational philosophy, applying creative technologies to social, economic, and cultural contexts, developing sustainable and e-participation strategies, and managing communication and media projects responsibly, including respect for freedom of speech and information. Teaching relies on lectures, seminars, and group-based experiential learning, with assessment built from semester presentations, projects, and case studies rather than a single exam. Students take a set amount of optional credits and may combine the degree with a minor or pursue a dual degree.