BA/BS in Sports Management

Field-study modules cover sport's history and healthy lifestyle alongside the basics of management and human resource management, sports marketing taught partly in English, establishing and managing a sports organisation, sports law and ethics, crisis and brand management for sports media, e-sports management, and the management of sports partnerships and sustainable sports events, with a thirty-credit professional internship in a sports organisation and a final thesis. Learning outcomes include analysing a sports organisation's internal and external environment using economics, marketing, accounting, and HR knowledge to monitor and optimise its management processes, initiating and administering project activities in the sports industry while assessing financial sustainability and legal requirements, and coordinating material, human, and financial resources to keep the organisation effective. Students also learn to manage customer relations using information and communication tools, represent an organisation persuasively in Lithuania and abroad, and guide their professional conduct by principles such as those of the Olympic Charter while proposing socially responsible management solutions for a sports organisation or its divisions.