BA/BS in Corporate Communication and Marketing

This programme prepares graduates to plan and manage an organisation's internal and external communication, research markets and consumer behaviour, and design and apply marketing strategies while building leadership, teamwork, and media-literacy skills. Coursework spans communication theory, psychology, statistics, applied research methodology, marketing, market research, visual communication, event organisation, social media, and information security, together with subjects on information law and professional ethics that address copyright, consumer rights, and personal-data protection. Teaching methods include lectures, workshops, seminars, case studies, concept mapping, guest lectures, and role-play, and twenty weeks of practice cover organisational and digital communication before a final placement. Assessment combines a ten-point grading scale with continuous evaluation through interim tests, coursework, group assignments, and case studies. Towards the end of the programme, students may deepen their studies through electives such as digital marketing communication, brand management, or media discourse.