BA/BS in Innovative Communication and Entrepreneurship

This programme trains communication specialists who can apply digital media and marketing solutions, create and communicate content across multiple media, and build responsible, innovative businesses with an entrepreneurial mindset. Students study communication theories and models alongside modern management, marketing, finance and global economics, learning to plan and implement communication projects that give organisations an edge over rivals and build lasting value. Research training covers scientific and applied methods for studying traditional and digital communication, including data collection, analysis and ethical research practice. Specific competences include designing and evaluating communication projects for defined audiences, developing data-driven or creative content suited to traditional and digital media, and assessing market context to make forward-looking decisions for a business or startup's communication strategy. Teaching uses active learning methods throughout. Graduates are prepared to collaborate across cultures, work both independently and in teams, and adapt quickly to changing media environments while upholding professional ethics and social responsibility.